Currently, on the market, we can distinguish many solutions differing in capabilities and technological sophistication. We have simple solutions focusing on a single service (e.g. push notifications, email marketing, SMS advertising) and more complex tools using several different communication channels, connecting the online and offline world, with machine learning and AI support.
Some time ago I listed over 200 marketing, business, social media acronyms and abbreviations. Today I decided to publish them on the blog, because why not. If you want to better understand communication in our digital age it’s good to know some of them. Have fun!