Product & Project Management

Many factors can affect the success or failure of a product – e.g. changing needs of the organization (mission, strategy, goals) and of end-users (current and future), chosen product strategy, roadmap, a dynamically functioning market and competitive environment, cooperation within the team and with stakeholders, used techniques & tools, and better and less accurate analytics.

Appropriate organization of product development, taking into account the above issues, is crucial if we want to increase the probability of success.

#productdevelopment #productmanager #projectmanagement #SCRUM #Agile #PRINCE2 #PRINCE2Agile #IPMA #PMP

Marketing strategy

Properly selected marketing strategy and communication plan in selected channels are, in my opinion, the key to success. Every day we are exposed to the dynamic growing number of stimuli that are looking for our attention and time. Every brand should know why it promotes a given service/product, what value it brings, where are the contact points with potential customers and who the recipient is. I can support you in preparing your marketing strategy or optimizing it.

#MarketingStrategy #CommunicationStrategy #MarketingAudit

Analytics

I assume that the product development (or marketing activities) cannot do without drawing conclusions from previous activities. It is worth paying close attention to results, testing hypotheses and optimizing. Tools such as Google Analytics with the support of Google Tag Manager, Mixpanel, Hotjar, Brand24 or reports from marketing automation tools can help in this.

#GoogleAnalytics #G_Manager #G_Merchant #G_DataStudio #Hotjar # Brand24 #Sotrender #Yandex #Piwik

Marketing (…) Automation & Programmatic & Display

Many current marketing activities can be automated and planned forwards. This applies to unconventional newsletters to various groups of recipients, planning campaigns in paid channels (Google or Facebook Ads) and using the potential of chatbots. I can help you implement tools in the field of marketing automation, email marketing, CRM.

#SAMlTO #eDrone #SALESmanago #GetResponse #FreshMail #Hubspot #Synerise #User #ActiveCampaign #FacebookAds #GoogleAds

Consultations

Consultations in the field of product development, marketing strategy, new technologies, e-commerce, digital marketing synergy, marketing automation. We can talk by phone, email or using video conference applications. Let’s stay in touch! 😊

#Webinars #Hangouts #ZoomUs #Slack #Discord #GoogleMeet

You can write at contact[at]walerystasiak.com
or use the form below.