Marketing & Business

List of over 200 marketing, business, social media acronyms and abbreviations. Usually they consists from two to five letters and they must be short and precise. If you want to better understand communication in our digital age it’s good to know most of them. Have fun!



AFAIK – As Far As I Know
AIDA – Attention Interest Desire Action
AJAX – Asynchronous Javascript And XML
AMA – Ask Me Anything
AOV – Average Order Value
API – Application Program Interface
AR – Augmented Reality
ASL – Age Sex Location
ASP – Application Service Provider
ATD – Agency Trading Desk
AVE – Ad-Value Equivalency


B2B – Business To Business
B2C – Business To Consumer
B4 – Before
BAE – Before Anyone Else
BANT – Budget, Authority, Needs, Timeline
BFF – Best Friends Forever
BR – Bounce Rate
BRB – Be Right Back
BTW – By The Way


CAC – Customer Acquisition Cost
CAN-SPAM – Controlling The Assault Of Non-Solicited Pornography And Marketing
CASL – Canadian Anti-Spam Legislation
CIO – Chief Information Officer
CLV – Customer Lifetime Value
CMI – Content Marketing Institute
CMO – Chief Marketing Officer
CMP – Content Marketing Platform
CMS – Content Management System
CoCA – Cost Of Customer Acquisition
COO – Chief Operating Officer
COS – Content Optimization System
CPA – Cost Per Action
CPC – Cost Per Click
CPL – Cost Per Lead
CPM – Cost Per Thousand
CPV – Cost Per View
CR – Conversion Rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimization
CSO – Chief Security Officer
CSS – Cascading Style Sheets
CTA – Call To Action
CTO – Chief Technology Officer
CTR – Clickn Through Rate
CX – Customer Experience


DAE – Does Anyone Else…?
DFTBA – Don’t Forget To Be Awesome
DM – Direct Message or Mail
DMP – Data Management Platform
DNS – Domain Name Server
DR – Direct Response
DSP – Demand


ECPM – Effective Cost Per Thousand
ELI5 – Explain Like I’m 5
EOD – End Of Day
EOW – End Of Week
EPC – Earnings Per Click
EPM – Earnings Per Thousand
ESP – Email Service Provider


F2F – Face To Face
FB – Facebook
FBML – Facebook Markup Language
FBO – Facebook Official
FOMO – Fear Of Missing Out
FTFY – Fixed That For You
FTP – File Transfer Protocol
FTW – For The Win
FUTAB – Feet Up Take A Break
FYI – For You Information


G+ – Google+
G2G – Got To Go
GA – Google Analytics
GG – Good Game
GOTD – Gram Of The Day
Gr8 – Great
GTG – Got To Go
GTR – Getting Ready


H1, H2, H3 – Header Tags
HBD – Happy Birthday
HIPPO – Highest Paid Person’s Opinion
HMU – Hit Me Up
HT – Hat Tip
HTH – Here/Happy To Help
HTML – Hyper Text Markup Language
HTTPS – Hyper Text Transfer Protocol Secure


IANAD – I Am Not A Doctor
IBL – Inbound Link
ICP – Ideal Customer Profile
ICYMI – In Case You Missed It
IDC – I Don’t Care
IDK – I Don’t Know
IG – Instagram
IGERS – Instagrammers
IKR – I Know Right
ILY – I Love You
IM – Instant Messaging
IMAP – Internet Message Access Protocol
IMHO – In My Humble Opinion
IMO – In My Opinion
IP Address – Internet Protocol Address
IPTV – Internet Protocol Television
IRL – In Real Life
ISP – Internet Service Provider


JK – Just Kidding


KPI – Key Performance Indicator


LI – Linkedin
LMAO – Laughing My Ass Off
LMK – Let Me Know
LMS – Like My Status
LOL – Laughing Out Loud
LTV – Lifetime Value


MA – Marketing Automation
MAT – Master Aligned Type
MLM – Multi
MoM – Month Over Month
MQL – Marketing Qualified Lead
MRR – Monthly Recurring Revenue
MT – Modified Tweet
MTD – Month-To-Date
MTFBWY – May The Force Be With You
MVT – Multivariate Testing


NM – Not Much
NP – No Problem
NPS – Net Promoter Score
NSFW – Not Safe For Work
NVM – Never Mind


OAN – On Another Note
OBL – Outbound Link
OEM – Original Equipment Manufacturer
OMG – Oh My God
OMW – On My Way
OOO – Out Of The Office or Out-Of-Office
OOTD – Outfit Of The Day
ORLY – Oh Really?
OS – Operating System Or Open Source
OTP – One True Pairing


PESO – Paid, Earned, Shared, Owned
PHP – PHP Hypertext Preprocessor
PM – Private Message or Project Manager
POS – Point Of Sale
PPC – Pay-Per-Click
PPL – Pay Per Lead
PPV – Pay Per View
PR – Pagerank
PR – Public Relations
PTO – Paid Time Off
PV – Page View


QA – Quality Assurance
QoQ – Quarter Over Quarter
QOTD – Quote Of The Day
QR Code – Quick Response Barcode
QS – Quality Score
QTD – Quarter-To-Date


RFI – Request For Information
RFP – Request For Proposal
ROFL – Rolling On The Floor Laughing
ROI – Return On Investment
RON – Run Of Network
ROR – Ruby On Rails
ROS – Run Of Site
RSS – Really Simple Syndication or Rich Site Summary
RT – Retweet
RTB – Real Time Bidding
RTD – Real Time Data


S2S – Server To Server
SaaS – Software As A Service
SEM – Search Engine Marketing
SEO – Search Engine Optimization
SERP – Search Engine Results Page
SLA – Service Level Agreement
SM – Social Media
SMB – Small- To Medium-Sized Business
SME – Small / Medium Enterprise
SMH – Shaking My Head
SMM – Social Media Marketing
SMO – Social Media Optimisation
SMP – Social Media Platform
SMS – Short Message Service
SOV – Share Of Voice
SOW – Statement Of Work
SQL – Sales Qualified Lead
SSL – Secure Sockets Layer
SSP – Supply
SWOT – Strengths Weaknesses Opportunities Threats


TBH – To Be Honest
TBT – Throwback Thursday
TGIF – Thank Goodness It’s Friday
THX – Thanks
TIL – Today I Learned
TL;DR – Too Long; Didn’t Read
TLD – Top Level Domain
TMI – Too Much Information
TOFU, MOFU, BOFU – Top Of Funnel, Middle Of Funnel, Bottom Of Funnel
TOS – Terms Of Service
TTYL – Talk To You Later
TTYS – Talk To You Soon
TXT – Text


UCD – User
UGC – User Generated Content
UI – User Interface
URL – Uniform Resource Locator
USP – Unique Selling Proposition
UTM – Urchin Tracking Module
UV – Unique Visitor
UX – User Experience


VM – Viral Marketing
VOD – Video On Demand


WCW – Woman Crush Wednesday
WDYMBT – What Do You Mean By That?
WOM – Word Of Mouth
WOMM – Word Of Mouth Marketing
WOTD – Word Of The Day
WWW – World Wide Web
WYSIWYG – What You See Is What You Get


XML – Extensible Markup Language


YOLO – You Only Live Once
YOY – Year On Year
YSK – You Should Know
YT – Youtube
YTD – Year To Date

Based on – 100+ frequently used digital marketing acronyms, – 21 Can’t-Miss Marketing Terms, Acronyms & Abbreviations, – 75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know, – 149 Marketing Acronyms that Every Online Marketer Needs to Know, – 20 digital marketing abbreviations & acronyms you should definitely know

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