A while back, I compiled a comprehensive list of over 200 acronyms and abbreviations related to marketing, business, and social media. It took me quite some time to gather all the information, but I found it useful in understanding the intricacies of digital communication.
Who knows, it might come in handy for someone else too! I encourage you to take a look and have some fun exploring the world of digital communication.
#A
AFAIK – As Far As I Know
AIDA – Attention Interest Desire Action
AJAX – Asynchronous Javascript And XML
AMA – Ask Me Anything
AOV – Average Order Value
API – Application Program Interface
AR – Augmented Reality
ASL – Age Sex Location
ASP – Application Service Provider
ATD – Agency Trading Desk
AVE – Ad-Value Equivalency
#B
B2B – Business To Business
B2C – Business To Consumer
B4 – Before
BAE – Before Anyone Else
BANT – Budget, Authority, Needs, Timeline
BFF – Best Friends Forever
BR – Bounce Rate
BRB – Be Right Back
BTW – By The Way
#C
CAC – Customer Acquisition Cost
CAN-SPAM – Controlling The Assault Of Non-Solicited Pornography And Marketing
CASL – Canadian Anti-Spam Legislation
CIO – Chief Information Officer
CLV – Customer Lifetime Value
CMI – Content Marketing Institute
CMO – Chief Marketing Officer
CMP – Content Marketing Platform
CMS – Content Management System
CoCA – Cost Of Customer Acquisition
COO – Chief Operating Officer
COS – Content Optimization System
CPA – Cost Per Action
CPC – Cost Per Click
CPL – Cost Per Lead
CPM – Cost Per Thousand
CPV – Cost Per View
CR – Conversion Rate
CRM – Customer Relationship Management
CRO – Conversion Rate Optimization
CSO – Chief Security Officer
CSS – Cascading Style Sheets
CTA – Call To Action
CTO – Chief Technology Officer
CTR – Clickn Through Rate
CX – Customer Experience
#D
DAE – Does Anyone Else…?
DFTBA – Don’t Forget To Be Awesome
DM – Direct Message or Mail
DMP – Data Management Platform
DNS – Domain Name Server
DR – Direct Response
DSP – Demand
#E
ECPM – Effective Cost Per Thousand
ELI5 – Explain Like I’m 5
EOD – End Of Day
EOW – End Of Week
EPC – Earnings Per Click
EPM – Earnings Per Thousand
ESP – Email Service Provider
#F
F2F – Face To Face
FB – Facebook
FBML – Facebook Markup Language
FBO – Facebook Official
FOMO – Fear Of Missing Out
FTFY – Fixed That For You
FTP – File Transfer Protocol
FTW – For The Win
FUTAB – Feet Up Take A Break
FYI – For You Information
#G
G+ – Google+
G2G – Got To Go
GA – Google Analytics
GG – Good Game
GOTD – Gram Of The Day
Gr8 – Great
GTG – Got To Go
GTR – Getting Ready
#H
H1, H2, H3 – Header Tags
HBD – Happy Birthday
HIPPO – Highest Paid Person’s Opinion
HMU – Hit Me Up
HT – Hat Tip
HTH – Here/Happy To Help
HTML – Hyper Text Markup Language
HTTPS – Hyper Text Transfer Protocol Secure
#I
IANAD – I Am Not A Doctor
IBL – Inbound Link
ICP – Ideal Customer Profile
ICYMI – In Case You Missed It
IDC – I Don’t Care
IDK – I Don’t Know
IG – Instagram
IGERS – Instagrammers
IKR – I Know Right
ILY – I Love You
IM – Instant Messaging
IMAP – Internet Message Access Protocol
IMHO – In My Humble Opinion
IMO – In My Opinion
IP Address – Internet Protocol Address
IPTV – Internet Protocol Television
IRL – In Real Life
ISP – Internet Service Provider
#J
JK – Just Kidding
#K
KPI – Key Performance Indicator
#L
LI – Linkedin
LMAO – Laughing My Ass Off
LMK – Let Me Know
LMS – Like My Status
LOL – Laughing Out Loud
LTV – Lifetime Value
#M
MA – Marketing Automation
MAT – Master Aligned Type
MLM – Multi
MoM – Month Over Month
MQL – Marketing Qualified Lead
MRR – Monthly Recurring Revenue
MT – Modified Tweet
MTD – Month-To-Date
MTFBWY – May The Force Be With You
MVT – Multivariate Testing
#N
NM – Not Much
NP – No Problem
NPS – Net Promoter Score
NSFW – Not Safe For Work
NVM – Never Mind
#O
OAN – On Another Note
OBL – Outbound Link
OEM – Original Equipment Manufacturer
OMG – Oh My God
OMW – On My Way
OOO – Out Of The Office or Out-Of-Office
OOTD – Outfit Of The Day
ORLY – Oh Really?
OS – Operating System Or Open Source
OTP – One True Pairing
#P
PESO – Paid, Earned, Shared, Owned
PHP – PHP Hypertext Preprocessor
PM – Private Message or Project Manager
POS – Point Of Sale
PPC – Pay-Per-Click
PPL – Pay Per Lead
PPV – Pay Per View
PR – Pagerank
PR – Public Relations
PTO – Paid Time Off
PV – Page View
#Q
QA – Quality Assurance
QoQ – Quarter Over Quarter
QOTD – Quote Of The Day
QR Code – Quick Response Barcode
QS – Quality Score
QTD – Quarter-To-Date
#R
RFI – Request For Information
RFP – Request For Proposal
ROFL – Rolling On The Floor Laughing
ROI – Return On Investment
RON – Run Of Network
ROR – Ruby On Rails
ROS – Run Of Site
RSS – Really Simple Syndication or Rich Site Summary
RT – Retweet
RTB – Real Time Bidding
RTD – Real Time Data
#S
S2S – Server To Server
SaaS – Software As A Service
SEM – Search Engine Marketing
SEO – Search Engine Optimization
SERP – Search Engine Results Page
SLA – Service Level Agreement
SM – Social Media
SMB – Small- To Medium-Sized Business
SME – Small / Medium Enterprise
SMH – Shaking My Head
SMM – Social Media Marketing
SMO – Social Media Optimisation
SMP – Social Media Platform
SMS – Short Message Service
SOV – Share Of Voice
SOW – Statement Of Work
SQL – Sales Qualified Lead
SSL – Secure Sockets Layer
SSP – Supply
SWOT – Strengths Weaknesses Opportunities Threats
#T
TBH – To Be Honest
TBT – Throwback Thursday
TGIF – Thank Goodness It’s Friday
THX – Thanks
TIL – Today I Learned
TL;DR – Too Long; Didn’t Read
TLD – Top Level Domain
TMI – Too Much Information
TOFU, MOFU, BOFU – Top Of Funnel, Middle Of Funnel, Bottom Of Funnel
TOS – Terms Of Service
TTYL – Talk To You Later
TTYS – Talk To You Soon
TXT – Text
#U
UCD – User
UGC – User Generated Content
UI – User Interface
URL – Uniform Resource Locator
USP – Unique Selling Proposition
UTM – Urchin Tracking Module
UV – Unique Visitor
UX – User Experience
#V
VM – Viral Marketing
VOD – Video On Demand
#W
WCW – Woman Crush Wednesday
WDYMBT – What Do You Mean By That?
WOM – Word Of Mouth
WOMM – Word Of Mouth Marketing
WOTD – Word Of The Day
WWW – World Wide Web
WYSIWYG – What You See Is What You Get
#X
XML – Extensible Markup Language
#Y
YOLO – You Only Live Once
YOY – Year On Year
YSK – You Should Know
YT – Youtube
YTD – Year To Date
Based on Econsultancy.com – 100+ frequently used digital marketing acronyms, Rasmussen.com – 21 Can’t-Miss Marketing Terms, Acronyms & Abbreviations, Hubspot.com – 75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know, Jeffbullas.com – 149 Marketing Acronyms that Every Online Marketer Needs to Know, Digitalhyve.com – 20 digital marketing abbreviations & acronyms you should definitely know
