By projects, I mean remarkable companies, products, and initiatives I have had the pleasure of working on, either directly or in a supporting role.
Some of these projects are still active; others have been revamped, sold, or reached the end of their lifecycle, as time passes and circumstances inevitably change.
The list below also illustrates how the world and customer needs evolve due to technological advancements. For me, this list serves as an emotional memoir.
Mastercard is a global technology company operating in the field of digital payments. But that's not the whole story. Its technologies go beyond payment cards, encompassing mobile payments, biometric authentication, cybersecurity, cryptocurrencies, and digital wallets, as well as services that enhance customer loyalty and engagement (e.g. Priceless Specials, Dynamic Yield). These services allow businesses not only to increase customer retention but also to strengthen brand relationships and gain a competitive advantage in the market.
TASIL is an innovative real-time data monetization platform developed by TUATARA. The product address a critical challenges such as inefficient data utilization and generic marketing campaigns. TASIL enables companies to transform extensive volumes of customer data (e.g. raw telecommunication data) into actionable insights. By delivering personalized and targeted advertising messages at precisely the right moment, TASIL not only enhances customer engagement but also unlocks new revenue opportunities.
ACTIONBOT is an AI-powered chatbot designed to automate customer service and sales processes by engaging customers in natural language. It provides personalized, 24/7 multilingual support, automates tasks such as form completion and purchases, and integrates seamlessly across channels like WhatsApp, mobile apps, and websites. Utilizing IBM Watson technology, NLP, RPA and AI, the product enhances operational efficiency, reduces costs, and boosts sales across sectors like banking, retail, insurance, and telecommunications.
plista was a global platform specializing in data-driven native advertising within premium editorial environments. It connected advertisers and publishers, offering personalized content recommendations and relevant ads based on users' individual browsing behavior. plista's Self-Service platform enabled advertisers to independently create, manage, and optimize their campaigns, providing access to premium inventory and advanced targeting capabilities.
SAMITO (formerly SaveCart) addressed one of the key challenges in the e-commerce industry, namely the high rate of abandoned shopping carts. This marketing automation solution helped online stores reduce cart abandonment rates and increase revenues while simultaneously building stronger customer loyalty through personalized marketing campaigns targeting anonymous, new, and returning customers. The product utilized cutting-edge technologies in product recommendations and visual e-commerce product searches.
Digital presence due diligence for a companies in the health and travel sector. The assessment included comprehensive competitor analysis, evaluation of current offerings, social media presence, and pricing structure review. Outcome - strategic recommendations to enhance digital footprint, optimize pricing strategy, and refine service offerings to better capture market opportunities.
Conducted comprehensive analysis of a trade portal and conference website for the fresh food industry. Developed and executed targeted marketing campaigns across social media platforms and email channels. Implemented SEO/SEM optimization strategies to enhance visibility and drive traffic. Created engaging graphics and visual content to support marketing initiatives and strengthen brand presence in the competitive fresh food market.