Blog

Notes on product management, AI, and building digital products - lessons from the field, experiments, and things worth sharing.

All opinions expressed here are my own and do not represent the views of my employer or any organization I am affiliated with.

Cartoon support group seated in a circle of chairs, one man saying 'Hi, I'm Bruno, and I'm a tokenholic'

August 2026

"Hi, I'm Bruno, and I'm a Tokenholic"

Delaying meetings until the subscription resets, juggling accounts to dodge limits, drifting to APIs - are we adapting our routines to fit the limits of our tools?
Ink drawing of a tree with blank labels filling its canopy and a deep root system hidden below ground

August 2026

When Model Intelligence Becomes a Commodity, What Makes an AI Product Defensible?

Model access is becoming a commodity. The durable value of an AI product increasingly sits around the model - in domain know-how, data, integrations, and trust.
Camel caravan crossing desert dunes at sunset, riders following a single track toward the horizon

August 2026

What's Actually Brewing Under the AI + Roadmap Conversations

AI makes roadmaps faster, not better. The real risk brewing underneath is intent debt - the slow disappearance of the written-down why behind product decisions.
Excavator silhouetted against a clear sky, digging on the ridge of an earthworks embankment

July 2026

What a Year of Building Products in the Age of AI Taught Me

Reflections from a year of building products with AI: roles collapsing into one another, vibe coding as a door opener, and the verification problem.
White dump truck hauling material along a highway, the everyday logistics behind large-scale construction

May 2026

AI and Technology Trends in Large-Scale Construction

The labor and delivery pressures pushing the industry, the areas where technology is moving fastest, and the recursive loop between AI and infrastructure.
Abstract corridor of glowing digital blocks converging on a bright light in the distance

October 2023

The Reality of Job Hunting for a Product Manager Role

What PM recruitment actually looks like from the inside: process structure, response-rate statistics, role-playing games, and interview questions.